Wednesday, November 5th, 2014


Why is the 2015 Eurovision Song Contest already underway in November 2014?

It might seem absurd to most in the United Kingdom that countries are already announcing their 2015 Eurovision Song Contest entries more than six months before the event takes place in Vienna next year. But Belgium and Montenegro have already announced their artists, the Swiss have been busy voting online through the first stage of their selection process and FYR Macedonia and Malta are both holding national finals in the next three weeks. So why is Eurovision starting earlier every year? One reason is that the 2014 Eurovision Song Contest was such a huge success in terms of music quality, television ratings and media coverage. Several entries outperformed expectations in music charts at home and across the continent and Conchita Wurst’s huge media coverage after winning has kept the competition fresh in the minds of the European public. It seems logical for broadcasters to capitalise on the success of thisRead More

Don’t lose new business when doing business – call answering is the marketing answer

Is your company losing clients you should win before you even speak to them? If you’re a new business or running your own business alone, it’s important not to miss out on new business when you’re in meetings or with clients. If you don’t have a secretary or receptionist to take calls, talk to customers and build up relationships with new leads, you’re losing business. A marketing plan is designed to win customers and grow your business. Missing out on customers when they call is equivalent to a horse falling at the first fence of the Grand National. Even if a potential customer leaves you a message and requests a callback, the chances are that they will have found you online and called the next entry on Google, offering their business to a competitor before you have the chance to call back. Is there a cost effective marketing solution? A cost effectiveRead More