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SMEX15 Boost – Attending The Social Media Exchange 2015

| February 11, 2015
Social Media Exchange 2015 SMEX15

It is human nature to view, question, trial and experience as part of the mind’s learning process. This week’s SMEX15 – The Social Media Exchange 2015 was one of the year’s most important conferences for people working in social media, digital content creation, online communications for charities, not-for-profit organisations and media. In every way, this diamond event is helping improve the digital output of every organisation that implements just one piece of learning they gain at SMEX. The Social Media Exchange 2015 – Being The Story was a perfect example of an event that delivers everything someone needs to gain passion, inspiration and training in the ideal learning environment. The masterclasses in use of digital media, content creation, marketing communications planning and delivery were delivered by mix of platform providers and users. Talks from influential staff at YouTube, Mind, Save The Children, BBC Radio and Just Giving gave real insight notRead More

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A tasty example of rescuing customer loyalty through social media

| December 8, 2014
Krispy Kreme UK Logo Bristol Marketing

Sales Promotion Exercise Sales promotion is a great way to announce new products or increase sales of existing stock as well as generating a buzz for new store openings. Krispy Kreme UK decided to go down the sales promotion route to increase awareness of their new shop at Cribbs Causeway, Bristol but they were slightly overwhelmed by demand. Luckily, Krispy Kreme are on their game when it comes to social media and thanks to their social media care, they really did make a little bit of magic happen last week! New Branch Marketing Programme Krispy Kreme is set to open their third Bristol branch this week. To promote the store opening, they decided to give away trays of doughnuts at The Mall in Cribbs Causeway in advance of the grand opening. They also had Krispy Kreme branded chef hats for the children that queued and the staff were clearly engagingRead More

, , , , , Ben Royston, Corporations, Sales Promotion, Social Media, Twitter 3 Comments »

A good week for Social Media Power

| December 5, 2014
Ben Royston on Twitter

I’ve felt for a while that Social Media can provide more traffic to websites than SEO and at a far lower cost when done effectively. The key to this working is to get the right followers engaged across Facebook, Twitter and other social media platforms. It is this approach that guides much of the social media work going on at Bristol Marketing. Proof that it’s the quality of followers you have on social media and how well you interact with them that makes all the difference when you look to develop your brand. With just 240 followers at the start of the week, The @bbroyston twitter account managed to received more than 15,000 views, brought 168 website visits and saw tweets favourited 78 times. With today’s follower number up to 297, that’s almost a 25% increase in followers in just 7 days. The key to successful Twitter use is aRead More

, , , , , Ben Royston, Marketing, Online Marketing, Social Media, Twitter 3 Comments »